Loyalty speaks Volume to your bottom line
Increasing Loyalty (retention) by 5% can raise your profits by between 25 and 95%. Obviously NOT small change, your company should be consistently monitoring and improving Loyalty.
Understand emotions to drive Loyalty
A strong emotional connection with a brand is a stronger driver of loyalty than factors like ‘ease’ and ‘effectiveness’, according to an annual benchmark published by the advisory firm Forrester Research.
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